Improving Branding, Promotional Strategies, and Financial Management at Skinsations Facial Studio

The MSME supported by this community service activity operates in skin care and beauty. Its studio is still simple and located at the owner's residence. Established in late 2022, the business is owned by Yuvita Lestari, who holds a diploma in nursing and has five years of experience in cosmetic care. The situation analysis identifies priority problems in business branding, promotion, and financial management. Proposed activities include training in designing business signage with an application, training and assistance in optimizing Instagram, and financial management training using an application. Target outcomes are a 100% improvement in branding, a 50% improvement in online marketing, and a 100% improvement in financial management. The first phase has strengthened competitiveness through social media promotion with Instagram Ads, additional directional signage, and financial management training with a finance application. The evaluated activity areas received a Very Good assessment.